I collaborated with Zerotrillion on a campaign pitch for Rialto Vu, one of Amsterdam’s oldest cinemas. The cinema was struggling because many people didn’t know it existed, let alone the diverse programme it offered. In order to boost visibility, Zerotrillion pitched a bold, attention-grabbing campaign built around the message: More stories get told here.

The idea was to showcase the cinema’s rich variety. The concept centered on a series of striking posters, each using a different creative typographic medium—from rolled-up dough to ink pens—visually capturing the eclectic range of films Rialto Vu brings to the screen.